Medical Practice: Evaluating Address Quality

Reviewed 63,000 records containing address information.  44% error rate in contact information retained by medical practice.

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Better data management leads to big savings in distribution of safety materials…

Project completed on time, $20,000 saved in distribution costs

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Consolidate fifty separate Outlook files into a usable marketing database

Fifty files reduced to one.  31,000 records reduced to 5,317.  Data became accessible, accurate, worth using.

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Alumni needed to reconnect with members

21.7% responded.  68% of respondents checked a box to volunteer or donate.   2.8% of respondents sent a check.

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Merge out of control on-line email database with in house marketing list

15,858 records matched and merged.  Cleaned, deduped, enhanced data leaving 10,656 in consolidated marketing file. 

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Holiday Cards. Three stakeholders.  How difficult can that be?

No complaints, project completed on time, firms reputation enhanced.  Over $30,000 in estimated savings if all cards had been mailed through the automated system set up as an element of this project.

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Eliminate a backlog of subscription requests and streamline signups…

Eliminated backlog of requests.  Kept database current.  Grew list from 45,000 to 135,000.

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If you want to improve your marketing… give us a call.