Eliminate a backlog of subscription requests and streamline signups
Challenge
A state agency had three objectives for a free monthly magazine they distributed: eliminate a backlog of subscription requests, provide multiple points of contact where people could subscribe, and increase the number of subscribers through better data management and increased marketing.
Solution
Data entry issues were tackled first, making sure all new subscribers had been entered into the magazine's database. Three unique contact points were established for people wishing to subscribe-- an "800" number, an email address and a “hard copy” mail address. The use of social media was not an option for this project. These contact points were promoted in all communications the agency had with various constituencies. Butler Data Solutions collected subscriber information and entered it into the magazine’s database, keeping it up-to-date.
Results
The database grew from 45,000 subscribers to over 135,000 during the time the magazine was funded by the state, with no backlogged requests.